Platinum Kitchens
Branding a kitchen design and renovation company based in New York.
identity | socials
Platinum Kitchens specializes in kitchen designs and renovations. Rooted in the belief that timeless elegance and premium design shouldn’t come at an overwhelming cost. Platinum’s mission is to bring refined, upscale kitchen solutions to homes and spaces that value both form and function.
After my first call with Leiby, it became clear to me what he wanted to achieve for his business and how much he loved good design. This established a good foundation which was key to the project’s success.
Client:
Studio:
Design:
Japhet Onojie
Art direction:
Japhet Onojie
Year:
2025
The Challenge
In a sea of sameness, Platinum Kitchens needed to differentiate itself. It was key for the brand to look and feel well-designed and thought-out. Leiby also wanted to communicate that, despite his brand looking premium, it was still accessible and within reach to locals, especially financially. Hence, the tagline: ‘Your dream kitchen, at your dream price point’.
The Solution
I approached this project by staying away from obvious/cliché elements such as utensils, hexagonal diamond shapes, or construction tools. Overall, it should communicate a high-end taste and finishing needed to attract the right clientele for the business.
Focus was on classic design principles, qualitative materials, and smart space planning, creating a kitchen that feels luxurious but within reach.
Platinum Kitchens
Branding a kitchen design and renovation company based in New York.
identity | socials
Platinum Kitchens specializes in kitchen designs and renovations. Rooted in the belief that timeless elegance and premium design shouldn’t come at an overwhelming cost. Platinum’s mission is to bring refined, upscale kitchen solutions to homes and spaces that value both form and function.
After my first call with Leiby, it became clear to me what he wanted to achieve for his business and how much he loved good design. This established a good foundation which was key to the project’s success.
Client:
Studio:
Design:
Japhet Onojie
Art direction:
Japhet Onojie
Year:
2025
The Challenge
In a sea of sameness, Platinum Kitchens needed to differentiate itself. It was key for the brand to look and feel well-designed and thought-out. Leiby also wanted to communicate that, despite his brand looking premium, it was still accessible and within reach to locals, especially financially. Hence, the tagline: ‘Your dream kitchen, at your dream price point’.
The Solution
I approached this project by staying away from obvious/cliché elements such as utensils, hexagonal diamond shapes, or construction tools. Overall, it should communicate a high-end taste and finishing needed to attract the right clientele for the business.
Focus was on classic design principles, qualitative materials, and smart space planning, creating a kitchen that feels luxurious but within reach.
